Fire up your favorite ride and cruise to Charles City, IA to our shady Central Park located in the 300 block of Main Street for our Santa's Shine & Show.
We all know that it's warmer in July in Iowa than most places, and that's why Santa chooses to spend some of his vacation right here in our town!
Register in Advance and Save
Check-in from 9am to 11:59am 400 block of Clark Street - signs will be out. Registration $15 in advance, $20 day of event Cash & Credit Cards accepted. Our volunteers will direct you to photo area and your parking space. Please proceed to the Registration booth after parking.
Volunteers will be on hand to snap an entry photo of your vehicle to be posted to our Facebook page and can be emailed to you later. Make your way to the registration table to complete your show registration. The first 100 registered vehicles get a gift from Santa. (voucher will be given when registering.) If you ordered a shirt, pick it up at the registration booth. You're going to look amazing!
Arrive early, park & register, then take time to check out the cars, trucks & bikes. Meet some new people & visit our shops, most open 9am to 4pm for Christmas in July 2021.
Our judges will present awards to 25 four wheel & 5 two wheel vehicles. There will also be 1 best of show and 1 Kids Favorite starting around 1:45PM. Bring some cash and participate in 50/50 cash drawings.
To commemorate the inaugural event, t-shirts have been designed showing off a few different three vehicles and a motorcycle.
White, crew neck unisex shirts are printed in color on preshrunk shirts.
Sizes small, med, large, xl, xxl & xxxl.
When ordering choose pick up in store, pick up day of show or shipping - it will be shipped to you directly.
Pre-orders close Wednesday, July 7th 2021.
T-shirts SHOULD be ordered in advance as very limited quantities will be available that day.
Bring your lawn chairs & sunscreen and enjoy the food trucks, ice cream trailer, wine trailer & beer tent. Prefer water/soda? We have a stand for that too! Or visit our local restaurants, coffee shop, smoothie bar or brewery, most within walking distance of the show. There's even fresh popcorn at the Charles Theatre! Enjoy live music by PV & The Phantoms during event.
Get out of the park & shop local! It's Christmas in July shopping event with fun happenings at many of our shops! Take advantage of the FREE Shuttle provided by Molstead Motors - circling the shopping corridor from 10:00 am to 1:30 pm to visit those off Main Street locations.
Click here for updates:
The Charles City BBQ Challenge will be right next door with the "smokers" competing for bragging rights! Interested in enjoying the "ribs" of their efforts? Visit the registration booth for tasting tickets.
BBQ tasting will start around 5:30 PM.
Don't worry - the band & beer stand will be staying on .
More info coming SOON!
The Charles City Rotary Club members suggested reviving Charles City's long standing car show. The club determined that by joining forces with the local retailers Christmas in July event, they could bring a wide variety of activities for car show participants & entrants. We hope you discover the great shops, restruant